Besides making it easier for readers to subscribe to your blog using RSS or email, using a Feedburner feed means you can analyse your subscribers e.g. number of subscribers, and which feed reader they use.
Trouble is unless you redirect all your blog feed to Feedburner you won’t get an accurate picture of the number of readers that subscribe to your blog using a feed reader (e.g. Google Reader, NetVibes or Bloglines) because some of your readers will be subscribing using your blog feed.
The great news is Edublogs supporters are able to redirect all their blog feed to Feedburner which means they know exactly how many of readers subscribe to their blog. It costs US$39.95 per year to become an Edublogs supporter which gives you great extra features including Feedburner integration.
Setting up your Feedburner Feed
If you’ve already created your feedburner feed like I explained in Adding a RSS Feed From Feedburner To Your Blog and How To Add an Email Subscription to Your Blog you need to use this feedburner feed URL when redirecting your blog feed to feedburner.
Don’t create a new feed by clicking on the link “To get started, create a Feedburner feed for ……..” if you’ve already created a Feedburner feed.
Analyzing & Monitoring Your Feed
It will take 24 hours for Feedburner to display the changes to your subscriber numbers and don’t stress if suddenly your subscription numbers increase dramatically — remember it’s now showing all your subscribers.
You will notice slight fluctuations in daily number of readers subscribed because numbers are based on an approximation of how many times your feed has been requested in a 24-hour period plus some of your readers may use desktop RSS software that retrieve your feed less frequently.
Make sure you also subscribe to your blog using a feed reader; it’s really important– read why here! If you currently not using RSS to blogs using a feed reader — check out What is RSS and why you should use it? An introduction for newbies and watch RSS in Plain English.
If you’re interested in a more through analysis of your Feedburner statistics try out BlogPerfumes Feed analysis.
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